Description Fuller’s Earth Clay Powder is a type of Kaolin clay. Like the other Kaolin Clay powders, Fuller’s Earth is high in skin-loving minerals. It’s an ingredient for face masks and many cosmetic and skincare products due to its cleansing and oil-absorbent properties. INCI Name: Solum Fullonum Other Names: Fuller’s Earth, Multani Mitti (meaning ‘sand’ or ‘mud’ in Indian/ Pakistani language) Obtained From: The Soil Appearance: Smooth, fine powder Colour: comes in a wide range of colours, from sandy-brown or soil colour/ beige to greenish-brown, cream to butter-yellow colour Solubility: Soluble in water; Fuller’s Earth Clay Powder forms a smooth paste with water Usage Rate: 5 to 75%, up to 100% Face or Body Masks: 5-40% Bar Soaps: up to 5% or 1 teaspoon to 1 tablespoon per 500 grams of soap base Storage: Store in a cool, dry place, away from moisture Shelf Life: Indefinite Properties of Fuller’s Earth Clay Powder Mild Deep Cleansing Properties: Fuller’s Earth clay has the ability to gently cleanse the hair of oil, due to its natural absorbent properties. Oil-Absorbing Properties: Fuller’s earth has a great oil-absorbent ability. When applied to the skin, Fuller’s Earth pulls and absorbs oil and impurities, making it beneficial for people with oily skin or clogged pores Skin Conditioning Properties: Fuller’s Earth softens the skin, improves skin tone and complexion Anti-inflammatory: Fuller’s Earth Clay also has anti-inflammatory properties, and so is perfect for acne/ pimple prone skin Odor Neutralizer: Fullers earth Clay has the ability to absorb smell and so is commonly used to deodorize cat litters, liquids and oils Common Uses of Fuller’s Earth Clay Powder At-home: Commonly used for face and hair masks Used in Detoxifying Clay baths Spa use: Face and body mask treatments Mud Masks: Fuller’s Earth Clay can be used alone with water or other liquids to make a deep-cleansing mud mask paste for face or body. It is also commonly used in combination with Bentonite Clay or other ingredients to make a cleansing and conditioning hair or face mask. Soaps: Fuller’s Earth Clay is used as a cleansing ingredient in wash-off/ bath products, such as soaps and shower gels. It’s also added to soaps to achieve a creamy texture Cleansing Products: Fuller’s Earth Clay is used as an ingredient in the making of cleansers, cleansing creams/ lotions, exfoliating creams and more Hair Care Products: Fuller’s Earth Clay is found as an ingredient in commercial haircare products including wet and dry shampoos, conditioners, hair and scalp treatments Makeup: Fuller’s Earth is also found in makeup products such as powder, foundation, and concealer Face and Body Powder: Fullers Earth is found as an ingredient in at-home and commercial talc-free face and baby powders, including baby powders Other Uses of Fuller’s Earth Clay Wool Cleaner: Fuller’s earth clay powder is traditionally used in the textile industry to soak up (and remove) oil and dirt from fresh wool (which are usually mixed with oil and dirt) Cat Litter Deodorizer: Due to it’s highly absorbent and deodorizing abilities, Fuller’s Earth Clay is used in cat litters to absorb smell, hence its use as the main ingredient in commercial cat litters Oil and Liquids Deodorizer: *NOTE: Colour intensity of this natural clay may vary from batch to batch. **This is a cosmetic clay; For external use only; Not to be ingested/ eaten.
